A Green Economy-Based Agrotourism Management Model: A Case Study of Kampung Tani Tulungagung

Abstract

The sustainable development paradigm, which balances economic, social, and environmental aspects through the concept of a green economy, has emerged in response to environmental problems caused by exploitative economic development. Kampung Tani is one of the tourism destinations that plays a strategic role in supporting the implementation of a green economy, as it has significant potential as an agriculture-based tourism (agrotourism) destination that offers educational value, environmental conservation, and community empowerment. However, studies specifically examining the application of the green economy concept in this context remain limited. This study employs a descriptive qualitative method, with data collected through three stages: interviews, observations, and documentation. The data analysis technique follows the framework of Matthew B. Miles and A. Michael Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that in efforts to realize a green economy, Kampung Tani implements several key principles, such as resource efficiency, reduction of greenhouse gas emissions, investment in renewable energy, development of green technology, and conservation of biodiversity.