Dakwah dalam Masyarakat Platform: Tantangan, Resistensi, dan Adaptasi
Keywords:
Dakwah digital, masyarakat platform, tantangan, resistensi, adaptasiAbstract
Purpose – This study aims to analyze the transformation of Islamic da'wah in the platform society through three main dimensions: challenges, resistance, and adaptation. More specifically, it seeks to understand how digital platforms affect da'wah communication patterns, religious authority, and religious practices in modern society.
Methodology – This research employs a qualitative approach with a library research method. Data were collected from scientific journals, books, and academic articles published between 2018 and 2026, focusing on digital da'wah, platform society, mediatization of religion, digital religion, and attention economy. Data analysis followed the stages of reduction, presentation, and conclusion drawing, with source triangulation to ensure validity.
Findings – The study finds that digital platforms have made da'wah faster, more interactive, and algorithm-driven, but have also led to simplification of religious substance, commercialisation, polarisation, and a shift in religious authority toward digital popularity. Resistance to digital da'wah manifests in three forms: epistemic (rejection of the loss of talaqqi), moral (criticism of commercialisation), and selective (choosing only credible accounts). On the other hand, da'wah organisations have begun adapting through social media, live streaming, religious podcasts, and multimedia strategies that combine short-form content with in-depth study sessions.
Originality – This study makes a conceptual contribution by integrating three dimensions (challenges, resistance, and adaptation) simultaneously within the framework of platform society and the attention economy, while also identifying patterns of resistance that have rarely been explored in the digital da'wah literature.
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