Penthahelix-Based Religious Tourism Development Model

Abstract

This study aims to examine the religious tourism development model using a pentahelix approach at the Air Mata Ebhu religious tourism destination in Bangkalan Regency. This research employed a qualitative approach with a field research design, utilizing both primary and secondary data sources. Primary data were obtained through observation and interviews, while secondary data were collected from documentation. Data analysis was conducted through the stages of data reduction, data display, and data verification, with validity ensured through source and data triangulation. The findings reveal that the successful development of religious tourism is highly dependent on the synergy among the elements of the pentahelix model. The government plays a role in regulation and infrastructure development; academics contribute through scientific studies and human resource training; business actors strengthen the local economy; communities preserve cultural and spiritual values; and the media functions as a medium for promotion and public education. The pentahelix model has proven effective in enhancing the competitiveness of religious tourism destinations through a sustainable, value-based, and inclusive approach.